The Fellowship Network (formerly the Full Gospel Fellowship of Churches and Ministers International) is a ministerial association founded in 1962 by Rev. Gordon Lindsay. It emphasizes equipping and tax covering for thousands of independent churches, nonprofit organizations, and ministers around the world.
The Fellowship partnered with Recraft to modernize their internal membership management system while improving their public-facing web presence. Since 2017, Recraft has launched an online membership portal, produced over 100 hours of original content, and seen digital engagement increase by 250%.
The Washington State Board of Community and Technical Colleges (SBCTC) partnered with Economic Modeling Specialists International (Emsi) to quantify its community college system’s direct and indirect impacts on the local economy. The results of the report were encouraging but difficult to comprehend to the general public.
SBCTC partnered with Recraft to develop a series of videos explaining the impact study and illustrating the benefits brought to Washington communities and businesses. Recraft produced a 90-second general overview video detailing the impact study, plus a series of 30-second TV spots focusing on specific industry benefits.
Washington State University launched the public phase of its $1 billion capital campaign during the depths of the Great Recession of the late 2000s, immediately following several rounds of downsizing its in-house marketing communications team. After the previous consulting partner firm parted ways, the Recraft team was tasked with ideating an original visual pattern and message for the campaign’s existing tagline: The World Needs Big Ideas.
The results were the “Wave the Flag” campaign seen here: by associating the Washington State banner with geographically-dispersed landmarks, the campaign highlighted the institution’s real-world impact on every region of the state of Washington.
By its conclusion in 2015, the campaign inspired thousands of new gifts totaling $1.065 billion.
San Bernardino Collumity College District (SBCCD) encompasses two major colleges in the Inland Empire, plus several training centers and a TV station. SBCCD contracted with Recraft to help reinvigorate its image with the public by illustrating the real-world benefit they bring to the local economy.
Prison Fellowship International (PFI) operates an extensive network of overseas ministries that directly serve incarcerated individuals and their loved ones. PFI’s innovative approach to helping the often-overlooked children of prisoners worldwide has impacted the lives of thousands of vulnerable young people every year.
PFI partnered with The Fellowship Network to encourage local support of the ministry through a one-on-one sponsorship program. This pioneering approach required local buy-in from congregations to raise support.
Recraft collaborated with a team of U.S.-based advocates to create marketing materials in print, online, and video.