Washington community college impact study
The Washington State Board of Community and Technical Colleges (SBCTC) partnered with Economic Modeling Specialists International (Emsi) to quantify its community college system's direct and indirect impacts on the local economy. The results of the report were encouraging but difficult to comprehend to the general public.
SBCTC partnered with Recraft to develop a series of videos explaining the impact study and illustrating the benefits brought to Washington communities and businesses. Recraft produced a 90-second general overview video detailing the impact study, plus a series of 30-second TV spots focusing on specific industry benefits.