Success Story:
Prison Fellowship International
- Date: 2017-2019
- Client: Prison Fellowship International
- Goal: Increase sponsorships from local churches
- Scope: Videos, Print
- Sector: Nonprofits
Prison Fellowship International (PFI) operates an extensive network of overseas ministries that directly serve incarcerated individuals and their loved ones. PFI's innovative approach to helping the often-overlooked children of prisoners worldwide has impacted the lives of thousands of vulnerable young people every year.
PFI partnered with The Fellowship Network to encourage local support of the ministry through a one-on-one sponsorship program. This pioneering approach required local buy-in from congregations to raise support.
Recraft collaborated with a team of U.S.-based advocates to create marketing materials in print, online, and video.