HFMA Washington/Alaska
The Healthcare Financial Management Association (HFMA) brings working professionals and industry leaders together to support collaboration and best practices across the healthcare industry. The Washington/Alaska chapter of HFMA partnered with Recraft to enhance the visibility of their online and in-person events, manage the live streaming and videoconferencing of their gatherings, and provide high-quality creative assets to promote involvement in the chapter.
High School Athletic Training Program
Washington community college impact study
The Washington State Board of Community and Technical Colleges (SBCTC) partnered with Economic Modeling Specialists International (Emsi) to quantify its community college system’s direct and indirect impacts on the local economy. The results of the report were encouraging but difficult to comprehend to the general public.
SBCTC partnered with Recraft to develop a series of videos explaining the impact study and illustrating the benefits brought to Washington communities and businesses. Recraft produced a 90-second general overview video detailing the impact study, plus a series of 30-second TV spots focusing on specific industry benefits.
Washington Potato Growers
If you had french fries or hashbrowns anywhere in the U.S. this year, chances are it came from Washington potatoes.
The state of Washington grows more potatoes per acre than any other place on earth. And it does so with higher quality, better consistency, and with fewer inputs (pesticides, et al) largely thanks to decades of partnership between growers and public research.
Washington State University celebrated this partnership with this ode to potato growers. The ones who looked at the barren desert of the Columbia Basin and saw a fertile and abundant food supply for the world.
WSU “Big Ideas” campaign
Washington State University launched the public phase of its $1 billion capital campaign during the depths of the Great Recession of the late 2000s, immediately following several rounds of downsizing its in-house marketing communications team. After the previous consulting partner firm parted ways, the Recraft team was tasked with ideating an original visual pattern and message for the campaign’s existing tagline: The World Needs Big Ideas.
The results were the “Wave the Flag” campaign seen here: by associating the Washington State banner with geographically-dispersed landmarks, the campaign highlighted the institution’s real-world impact on every region of the state of Washington.
By its conclusion in 2015, the campaign inspired thousands of new gifts totaling $1.065 billion.
Washington Grain Growers
The rolling fields of Eastern Washington have the distinction of being the most productive wheat-growing ground per acre in the entire world. Decades of collaboration between growers, horticulturists, and researchers have resulted in hearty strains of grain grown in quantities unimaginable 50 years ago. The end product of soft white wheat is transported down the Snake and Columbia River system for export worldwide.
Washington State University celebrated this inspiring collaboration with the state’s grain industry by commissioning this video.
River Highway
The Columbia-Snake River System is a 465-mile long water route providing slackwater freight passage from the Portland, Oregon seaport to Lewiston, Idaho. The route is a vital part of the region’s agriculture industry, transporting over 2.5 million metric tonnes of grain each year.
Consisting of 8 lock and dam facilities and 20 ports, the River Highway is a vital part of the Pacific Northwest’s infrastructure and supports thousands of jobs across several states.
This time-lapse project shows the journey of a typical grain barge from the Snake River’s upper reaches to (nearly) its destination in the lower Columbia River gorge. Along the way, you encounter rugged canyons, soaring wildlife, massive bridges, and see our nation’s most efficient and carbon-friendly transportation method in action.
