Pullman Regional Hospital
Pullman Regional Hospital (PRH) is a robust critical access hospital serving the Inland Northwest (Eastern Washington and Northern Idaho). PRH has collaborated with Recraft to create compelling creative content such as fundraising campaigns, COVID resources, surgery pre-op videos, employee recruitment and retention, and strategic community relations.
The Healthcare Financial Management Association (HFMA) brings working professionals and industry leaders together to support collaboration and best practices across the healthcare industry. The Washington/Alaska chapter of HFMA partnered with Recraft to enhance the visibility of their online and in-person events, manage the live streaming and videoconferencing of their gatherings, and provide high-quality creative assets to promote involvement in the chapter.
California Workforce Association
The California Workforce Association partnered with Recraft Creative on various marketing initiatives, including collateral design and promotional video production.
The Fellowship Network
The Fellowship Network (formerly the Full Gospel Fellowship of Churches and Ministers International) is a ministerial association founded in 1962 by Rev. Gordon Lindsay. It emphasizes equipping and tax covering for thousands of independent churches, nonprofit organizations, and ministers around the world.
The Fellowship partnered with Recraft to modernize their internal membership management system while improving their public-facing web presence. Since 2017, Recraft has launched an online membership portal, produced over 100 hours of original content, and seen digital engagement increase by 250%.
Living Faith Legacy capital campaign
Living Faith Fellowship is a local church with a strong emphasis on college ministry and leadership training. In 2018, the local church undertook a capital campaign to retire debt, reconnect with alumni, and build support for future ministry work.
Living Faith consulted with Recraft Creative for strategic messaging and marketing communications. Print materials, video content, and a new alumni website were all delivered across the two-and-a-half year-long campaign.
Washington community college impact study
The Washington State Board of Community and Technical Colleges (SBCTC) partnered with Economic Modeling Specialists International (Emsi) to quantify its community college system’s direct and indirect impacts on the local economy. The results of the report were encouraging but difficult to comprehend to the general public.
SBCTC partnered with Recraft to develop a series of videos explaining the impact study and illustrating the benefits brought to Washington communities and businesses. Recraft produced a 90-second general overview video detailing the impact study, plus a series of 30-second TV spots focusing on specific industry benefits.
Big ideas for Health
Washington State University chose “Big Ideas for Health” as one of its five core messages for its 2010-2015 capital campaign. However, the university was lacking a formal medical program at the time, forcing the messaging to take on a research and industry focus.
The Recraft team spent several months cultivating the connections between scientists and industry partners to deliver this feature video. The project illustrated the link between applied science in the lab and public safety in the real world, forwarding the institution’s advancement goals and helping to meet its $1 billion fundraising goal.
Washington Potato Growers
If you had french fries or hashbrowns anywhere in the U.S. this year, chances are it came from Washington potatoes.
The state of Washington grows more potatoes per acre than any other place on earth. And it does so with higher quality, better consistency, and with fewer inputs (pesticides, et al) largely thanks to decades of partnership between growers and public research.
Washington State University celebrated this partnership with this ode to potato growers. The ones who looked at the barren desert of the Columbia Basin and saw a fertile and abundant food supply for the world.
WSU “Big Ideas” campaign
Washington State University launched the public phase of its $1 billion capital campaign during the depths of the Great Recession of the late 2000s, immediately following several rounds of downsizing its in-house marketing communications team. After the previous consulting partner firm parted ways, the Recraft team was tasked with ideating an original visual pattern and message for the campaign’s existing tagline: The World Needs Big Ideas.
The results were the “Wave the Flag” campaign seen here: by associating the Washington State banner with geographically-dispersed landmarks, the campaign highlighted the institution’s real-world impact on every region of the state of Washington.
By its conclusion in 2015, the campaign inspired thousands of new gifts totaling $1.065 billion.
Washington Grain Growers
The rolling fields of Eastern Washington have the distinction of being the most productive wheat-growing ground per acre in the entire world. Decades of collaboration between growers, horticulturists, and researchers have resulted in hearty strains of grain grown in quantities unimaginable 50 years ago. The end product of soft white wheat is transported down the Snake and Columbia River system for export worldwide.
Washington State University celebrated this inspiring collaboration with the state’s grain industry by commissioning this video.
Paul Allen tribute
Paul G. Allen was a man of many interests and tastes. But before dropping out of college to become the co-founder of Microsoft, Allen was a student at Washington State University. Honoring your most successful dropout is a sensitive task by itself, but it is made all the more complex when there is virtually no photography or visual proof of the alumnus’ time on campus!
This tribute video celebrates Paul and his impact through the eyes of the people who knew him, highlighting his work with his favorite fraternity, his foundation’s support of young STEM students, and his endowment to his eponymous school for Global Animal Health.
What I do at WSU
Sometimes a lighthearted approach is the best way to make a first impression.
This project dovetailed off the 2012 “What I do” meme, contrasting six different caricatures of student life. The video was played to an audience of mostly 18-20-year-olds during University Convocation. It caused the university president to nearly fall off his chair in laughter the first time he saw it.
National Community College Impact Study
The American Association of Community Colleges (AACC) commissioned Economic Modeling Specialists International (Emsi) to quantify the impact of a student’s education on their earning potential, as well as the rate of return on the taxpayer’s investment.
The Recraft team conceived the concept and narrative of the video, plus produced the motion graphics and infographics of the piece.
This is Emsi
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Campaign for Logos School
Logos School in Moscow, ID has the distinction of being one of the pioneers in the Classical Christian school movement. Today, hundreds of like-minded schools around the world look to Logos as a thought leader and resource hub for curriculum and teacher training.
When Logos began fundraising for its new campus in 2016, a purposefully external advancement tone was called for. Rather than focusing solely on the school’s local impact, Recraft conceived of a sweeping visual metaphor: a fertile wheat field, overflowing with abundance and exporting its bounty en mass to the world.
San Bernardino impact study
San Bernardino Collumity College District (SBCCD) encompasses two major colleges in the Inland Empire, plus several training centers and a TV station. SBCCD contracted with Recraft to help reinvigorate its image with the public by illustrating the real-world benefit they bring to the local economy.
The small, yet growing city of Pullman, WA is experiencing a myriad of growing pains due to its increasing population bumping against the natural transiency of a college town.
Pullman 2040 (a grassroots visioning committee supported by various public and private groups) led new energy in the city and residents by coordinating a long-term vision for the community.
The Recraft team wrote and produced the “Pullman Proud” video as a tribute to the town’s unique culture and values: a place that welcomes people from all over the world while giving freely of its goods, education, and quality of life.
Town / Gown
The city of Pullman, WA experienced a sudden influx of national attention when it was visited by ESPN’s College Gameday broadcast in October 2018.
With only six days of notice, the potential for chaos and disorder was high! But a newfound collaborative partnership between city officials and university leadership culminated in a wildly successful gameday experience, leaving the entire WSU Cougar / Pullman fanbase on cloud nine.
Recraft was consulted to produce a series of videos highlighting the benefits of the Town/Gown relationship, showing the positive results of strong collaboration between university leadership and city government.
Prison Fellowship International
Prison Fellowship International (PFI) operates an extensive network of overseas ministries that directly serve incarcerated individuals and their loved ones. PFI’s innovative approach to helping the often-overlooked children of prisoners worldwide has impacted the lives of thousands of vulnerable young people every year.
PFI partnered with The Fellowship Network to encourage local support of the ministry through a one-on-one sponsorship program. This pioneering approach required local buy-in from congregations to raise support.
Recraft collaborated with a team of U.S.-based advocates to create marketing materials in print, online, and video.
Highways in the Wilderness
The Fellowship Network (TFN) is a ministerial association designed to provide best practices and tax covering to ministers, churches, and nonprofits. The network needed a conference opener video to kick off its annual gathering in 2019. The meeting was attended by a mix of established and new members, calling for a rallying theme that would honor the past while looking towards the future.
“Highways in the Wilderness” is a biblical concept that speaks to the ministry’s pioneering history and preparing a way for greater things to come. The striking view of a two-lane road cut out of solid rock in an endless field of lava provided the perfect image of the metaphor.
Pullman Regional Hospital (PRH) has the distinction of being a medium-sized care center with a high-caliber surgical capacity. Its excellence and customer service culture has allowed it to expand its reach far beyond the typical scope of a rural hospital.
PRH consulted with Recraft to create a campaign that highlights the unique culture of care at the hospital.
The Columbia-Snake River System is a 465-mile long water route providing slackwater freight passage from the Portland, Oregon seaport to Lewiston, Idaho. The route is a vital part of the region’s agriculture industry, transporting over 2.5 million metric tonnes of grain each year.
Consisting of 8 lock and dam facilities and 20 ports, the River Highway is a vital part of the Pacific Northwest’s infrastructure and supports thousands of jobs across several states.
This time-lapse project shows the journey of a typical grain barge from the Snake River’s upper reaches to (nearly) its destination in the lower Columbia River gorge. Along the way, you encounter rugged canyons, soaring wildlife, massive bridges, and see our nation’s most efficient and carbon-friendly transportation method in action.
Hospital Gala Opener video
Pullman Regional Hospital (PRH) has the distinction of being a medium-sized care center with a high-quality surgical capacity. Its excellence and customer service culture has allowed it to expand its reach far beyond the typical scope of a rural hospital.
PRH consulted with Recraft to develop content supporting an ongoing campaign to boost pride and ownership from the local community. With several exciting expansion possibilities on the horizon, Pullman Regional has relied on Recraft for innovative messaging and spot-on execution of sensitive subject matter and appeals for public support.