What I do at WSU
Sometimes a lighthearted approach is the best way to make a first impression.
This project dovetailed off the 2012 "What I do" meme, contrasting six different caricatures of student life. The video was played to an audience of mostly 18-20-year-olds during University Convocation. It caused the university president to nearly fall off his chair in laughter the first time he saw it.