Town / Gown
The city of Pullman, WA experienced a sudden influx of national attention when it was visited by ESPN's College Gameday broadcast in October 2018.
With only six days of notice, the potential for chaos and disorder was high! But a newfound collaborative partnership between city officials and university leadership culminated in a wildly successful gameday experience, leaving the entire WSU Cougar / Pullman fanbase on cloud nine.
Recraft was consulted to produce a series of videos highlighting the benefits of the Town/Gown relationship, showing the positive results of strong collaboration between university leadership and city government.