Big ideas for Health
Washington State University chose "Big Ideas for Health" as one of its five core messages for its 2010-2015 capital campaign. However, the university was lacking a formal medical program at the time, forcing the messaging to take on a research and industry focus. The Recraft team spent several months cultivating the connections between scientists and industry partners to deliver this feature video. The project illustrated the link between applied science in the lab and public safety in the real world, forwarding the institution's advancement goals and helping to meet its $1 billion fundraising goal.