Living Faith Fellowship is a local church with a strong emphasis on college ministry and leadership training. In 2018, the local church undertook a capital campaign to retire debt, reconnect with alumni, and build support for future ministry work.
Living Faith consulted with Recraft Creative for strategic messaging and marketing communications. Print materials, video content, and a new alumni website were all delivered across the two-and-a-half year-long campaign.
Washington State University launched the public phase of its $1 billion capital campaign during the depths of the Great Recession of the late 2000s, immediately following several rounds of downsizing its in-house marketing communications team. After the previous consulting partner firm parted ways, the Recraft team was tasked with ideating an original visual pattern and message for the campaign’s existing tagline: The World Needs Big Ideas.
The results were the “Wave the Flag” campaign seen here: by associating the Washington State banner with geographically-dispersed landmarks, the campaign highlighted the institution’s real-world impact on every region of the state of Washington.
By its conclusion in 2015, the campaign inspired thousands of new gifts totaling $1.065 billion.
Logos School in Moscow, ID has the distinction of being one of the pioneers in the Classical Christian school movement. Today, hundreds of like-minded schools around the world look to Logos as a thought leader and resource hub for curriculum and teacher training.
When Logos began fundraising for its new campus in 2016, a purposefully external advancement tone was called for. Rather than focusing solely on the school’s local impact, Recraft conceived of a sweeping visual metaphor: a fertile wheat field, overflowing with abundance and exporting its bounty en mass to the world.