Big Ideas for Food
Big Ideas for Washington State
Surgery Orientation
Community and Technical Colleges “Providence Medical”
Big ideas for Health
Washington State University chose “Big Ideas for Health” as one of its five core messages for its 2010-2015 capital campaign. However, the university was lacking a formal medical program at the time, forcing the messaging to take on a research and industry focus.
The Recraft team spent several months cultivating the connections between scientists and industry partners to deliver this feature video. The project illustrated the link between applied science in the lab and public safety in the real world, forwarding the institution’s advancement goals and helping to meet its $1 billion fundraising goal.
Washington Potato Growers
If you had french fries or hashbrowns anywhere in the U.S. this year, chances are it came from Washington potatoes.
The state of Washington grows more potatoes per acre than any other place on earth. And it does so with higher quality, better consistency, and with fewer inputs (pesticides, et al) largely thanks to decades of partnership between growers and public research.
Washington State University celebrated this partnership with this ode to potato growers. The ones who looked at the barren desert of the Columbia Basin and saw a fertile and abundant food supply for the world.
Washington Grain Growers
The rolling fields of Eastern Washington have the distinction of being the most productive wheat-growing ground per acre in the entire world. Decades of collaboration between growers, horticulturists, and researchers have resulted in hearty strains of grain grown in quantities unimaginable 50 years ago. The end product of soft white wheat is transported down the Snake and Columbia River system for export worldwide.
Washington State University celebrated this inspiring collaboration with the state’s grain industry by commissioning this video.
Paul Allen tribute
Paul G. Allen was a man of many interests and tastes. But before dropping out of college to become the co-founder of Microsoft, Allen was a student at Washington State University. Honoring your most successful dropout is a sensitive task by itself, but it is made all the more complex when there is virtually no photography or visual proof of the alumnus’ time on campus!
This tribute video celebrates Paul and his impact through the eyes of the people who knew him, highlighting his work with his favorite fraternity, his foundation’s support of young STEM students, and his endowment to his eponymous school for Global Animal Health.
What I do at WSU
Sometimes a lighthearted approach is the best way to make a first impression.
This project dovetailed off the 2012 “What I do” meme, contrasting six different caricatures of student life. The video was played to an audience of mostly 18-20-year-olds during University Convocation. It caused the university president to nearly fall off his chair in laughter the first time he saw it.
National Community College Impact Study
The American Association of Community Colleges (AACC) commissioned Economic Modeling Specialists International (Emsi) to quantify the impact of a student’s education on their earning potential, as well as the rate of return on the taxpayer’s investment.
The Recraft team conceived the concept and narrative of the video, plus produced the motion graphics and infographics of the piece.
